BORN IN JERUSALEM, MEIRA WAS RAISED IN A HOUSEHOLD WHERE THE ORDINARY

WAS CELEBRATED. HER MOTHER’S LOVE FOR TABLE-SETTING, AT-HOME STYLING AND

OVERALL AMBIANCE MADE HER APPRECIATE THE AESTHETIC OF EVERYDAY LIFE.

 

AFTER COMPLETING A BACHELOR IN TEXTILE DESIGN AT THE SHENKAR COLLEGE OF

ENGINEERING, DESIGN AND ART, MEIRA LANDED A JOB AT DELTA, ONE OF THE

BIGGEST MANUFACTURERS OF UNDERWEAR AND LOUNGEWEAR. AFTER SEVERAL YEARS

AS SENIOR DESIGNER, MEIRA MOVED TO NEW YORK, WHERE SHE WORKED FOR

RENOWNED LABELS LIKE CALVIN KLEIN AND NAUTICA IN LEADING DESIGN

POSITIONS.

 

UPON RETURNING TO ISRAEL, MEIRA FOUND THAT SHE STRUGGLED TO FIND FINE

FABRICS FOR HER INTERIOR DESIGN WORK. THIS SEEMINGLY INSURMOUNTABLE

SEARCH FOR SIMPLE YET QUALITY LINEN LED HER TO CREATE THE SOLUTION HERSELF.

THUS, SHE ARRIVED TO PURE LINEN, A SMART TEXTILE KNOWN FOR ITS HERITAGE,

ELEGANCE AND CHARACTER. THE FABRIC MARKED HER PATH AND HELPED HER TO

BUILD THE NAMESAKE LABEL THAT MEIRASITTON IS TODAY.