BORN IN JERUSALEM, MEIRA WAS RAISED IN A HOUSEHOLD WHERE THE ORDINARY WAS CELEBRATED. HER MOTHER’S LOVE FOR TABLE-SETTING, AT-HOME STYLING AND OVERALL AMBIANCE MADE HER APPRECIATE THE AESTHETIC OF EVERYDAY LIFE.

AFTER COMPLETING A BACHELOR IN TEXTILE DESIGN AT THE SHENKAR COLLEGE OF ENGINEERING, DESIGN AND ART, MEIRA LANDED A JOB AT DELTA, ONE OF THE BIGGEST MANUFACTURERS OF UNDERWEAR AND LOUNGEWEAR. AFTER SEVERAL YEARS AS SENIOR DESIGNER, MEIRA MOVED TO NEW YORK, WHERE SHE WORKED FOR RENOWNED LABELS LIKE CALVIN KLEIN AND NAUTICA IN LEADING DESIGN POSITIONS.

UPON RETURNING TO ISRAEL, MEIRA FOUND THAT SHE STRUGGLED TO FIND FINE FABRICS FOR HER INTERIOR DESIGN WORK. THIS SEEMINGLY INSURMOUNTABLE SEARCH FOR SIMPLE YET QUALITY LINEN LED HER TO CREATE THE SOLUTION HERSELF. THUS, SHE ARRIVED TO PURE LINEN, A SMART TEXTILE KNOWN FOR ITS HERITAGE, ELEGANCE AND CHARACTER. THE FABRIC MARKED HER PATH AND HELPED HER TO BUILD THE NAMESAKE LABEL THAT MEIRASITTON IS TODAY.